Google's approach

Google has been one of the most influential companies of the past 10 years. The name Google has been synonym to search engine,web services, web 2.0 and many other IT buzz words of the last years. Nobody says phrases like, I will search it on the internet. The term used is, “I 'll google it”. This alone can tell you a lot about the company's influence on everyday user tasks and habits. Some of them even think of Google as God or something that is close to a god anyway.

Google's approach is very different that the IT giants of the past and many of the IT giants of the present. Users appreciate that, while on the other hand the rest of the big players find a hard time to compete. I do not know, it may be their board of directors that find it hard to swallow to give everything for free.

As everybody knows, Google's approach has worked beyond anybody would have imagined some years ago. They have managed to be in less than 10 years one of the, if not the, biggest player in IT. Someone would just might accuse Google of doing everything for the advertising namely adsense/adwords and this just might be true. Some even say that the new android mobile platform is just a Trojan horse to sell more advertisement places through whole new marketing medium: the mobile phone. Blogger is an excellent tool for everybody to speak their minds. In addition it is also a very effective way for Google to dramatically increase the advertisement space, with all those blogs that were created and use adsense. The truth though, is that the consumer (this is us) has benefited from this. At the end of the day, it all just might be a way to create everything for your digital life in order to be the sole player on online advertisements. I do not know if I would mind that and I certainly wont go into that now, but I definitely enjoy all the cool free services. They continually improve everything from iGoogle, to Gmail, to Google Documents. That practice is appreciated by the end user that is seeing the quality of his digital life to be improved.

http://www.allroundgeek.com/2008/10/